Press

Natural deodorants have been around for years, and there are a number of brands and formulations that promise perfect pits au naturel.

KIND-LY featured on Studio 10 TV show.

One of the ingredients that makes antiperspirants and deodorants so effective is aluminium. Recently, however, there has been much discussion around its potential health implications. And while there have been no definitive studies, our advice is to heed the caution and look for more natural alternatives.

The Armpit Detox featured on Today Extra TV show.

Forget your face! A $25 mask for your UNDERARMS promises to 'detox' the area after years of using aluminium-based deodorants.

Road test of The Armpit Detox by KIND-LY in The Weekend Australian Magazine.

Face masks are so over.  Deodorant is one of those things you can use every day without sparing a thought for what it’s made of.

And with the ongoing incline towards clean beauty and natural products, it comes as no surprise that the latest trend sweeping the scene is none other than 'underarm masks'.

This KIND-LY deodorant combats the bad bacteria that forms under armpits with good bacteria in the form of probiotics to support a healthy microbiome.

Touting deodorant as aluminium-free isn't enough to cut through the stench-fighting clutter today. Brands are burrowing into unique niches in the deodorant market.

We've rounded up our favorite options—the best men’s deodorants of 2020 —at least one of which should meet your specific needs.

Here are a dozen beauty trends we spotted at Indie Beauty Expo LA that are emanating from rising indie stars to the entire beauty universe: The Armpit Detox by KIND-LY.