When it comes to our skincare routines, we are more informed and ingredient aware than ever, cutting the likes of parabens and sulphates out of our lives like a toxic ex.
So, it's no surprise a new beauty buzz term has been taking over the industry recently: clean beauty.
But what, exactly, does that mean?
Clean beauty products are created free from those aforementioned toxic ingredients so you can feel reassured that what you're putting on your skin isn't harmful.
It's often assumed clean beauty products go hand-in-hand with terms like 'organic', 'natural' and 'green' and just as often they do, however, they're not mutually exclusive.
Clean beauty doesn't have to be organic or all-natural, there are man-made products that are deemed safe and effective in combating our skincare concerns.
Essentially, if you're wanting to be more mindful of using safe ingredients on your skin (honestly, who isn't?) we've rounded up some of our favourite clean beauty brands to shop, below.
Clean and, in this case, natural, beauty goes beyond what we put on our face. If you've been hesitant to make this switch to a natural deodorant one day wearing KIND-LY will convert you for good, plus their choice of scents are divine.
